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Grassroot Live

Role

2017 - 2018 | Co-Founder

Location

Mumbai | New Delhi | Hyderabad

Project Type

Experimenting with Content & Community to build a unique IP's.

Grassroot Live was a storytelling platform that brought together unique stories and experiences, where users discovered interesting stories that they loved and consumed other interesting content on the platform.

This was a brainchild of Ashok, Bulbul, & Vineet.

Ashok is a PR, Marketing, & Project Management professional, with experience in Fashion, Lifestyle, & Luxury.

Bulbul is a seasoned technology professional with a flair & passion for writing stories.

Vineet, a community professional with a love for adventure.

These three professionals came together & shared their interesting pieces to ideate this venture.

In the 18 months, they partnered as a Storytelling Platform with The August Fest, a festival for startups based in Hyderabad, and Jazz India Circuit.

The startup shut down as the founders couldn't give their time to consistently produce content, build long-term partnerships, & figure out the monetisation plan.